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CLIENTELE STATISTICS
- Every day, almost 37,000 people circulate through Complexe Desjardins.
- Of that number, 10,000 work for the various businesses that lease space in the building.
- Most office space is taken up by various provincial ministries, Desjardins Group entities and private companies.
- Average traffic in the neighbourhood (Place des Arts – Palais des Congrès – Théâtre du Nouveau-Monde, etc.) amounts to 136,000 individuals per week (2006 figures).
- The average traffic for the two metro stations that connect to the Complexe is 124,615 people per week (STM, 2006).
Socio-demographic Profile of the Clientele from the Complexe Desjardins Residential Area and Workers at Complexe Desjardins
Workers
- Work an average of 30 to 40 hours per week;
- Average age: between 25 and 44 (49%);
- Average household size: 2.7 persons;
- 49% of respondents have a household income of at least $40,000;
- 55.5% attended university;
- 95.7% speak French.
Residential Area
- 30,470 people, in some 18,170 households;
- Mostly aged between 25 and 54 years;
- Average income of $41,600;
- 59% are single;
- Mainly families with no children;
- A high percentage of renters.
Characteristics of Visitors to the Complexe by Clientele Type*
* During the summer, the percentage of tourists can increase up to 30%. Data taken from a GÉOCOM market study carried out in 2004. More detailed results can be obtained upon request.
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