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Every
day, almost 37,000 people circulate through complexe Desjardins. |
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Of
that number, 10,000 work for the various business that lease space
in the building. |
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Average
traffic in the neighborhood (Place des Arts - Palais des Congrès
- Théâtre du Nouveau-Monde, etc.) is 82,537 individuals
per week. |
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The
average traffic for the two Métro stations that connect to
the Complexe is 875,000 people every month (STCUM, 2001) |
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Socio-demographic profile of the clientele from complexe Desjardins' residential zone and workers at complexe Desjardins
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Residential zone
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30,470 people, in some 18,170 households. |
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Mostly aged between 25 and 54 years. |
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Average income of $41,600. |
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59% single persons. |
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Mainly families with no children. |
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A high percentage of renters. |
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Work an average of 30 to 40 hours per week. |
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Average age: between 25 and 44 (49%). |
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Average household size: 2.7 persons. |
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49% of respondents have a household income of at least $40,000. |
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55.5% attended university. |
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95.7% speak French. |
Characteristics of visits to the complexe by each type of clientele*
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Workers account for 56% of visits. |
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Residents account for 27% of visits. |
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Tourists account for 10% of visits. |
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Students and others account for 6% of visits.
* During the summer period, the percentage of tourists can increase
up to 30%.
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Data
taken from the market study made by GÉOCOM in 2004. |
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More
detailed results can be obtained upon request. |
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